Google Is Using AI to Show How Clothes Look on Real

Google has launched a new virtual try-on (VTO) tool that uses generative AI to create a more realistic online shopping experience. The tool aims to provide more size- and skin-tone-inclusive options for online customers, as well as apparel choices that mimic the service a customer would get with a personal sales associate.

The technology will help consumers visualize how the garments may look on people ranging from size XXS to 4XL, with different skin tones, body shapes, and ethnic backgrounds.

Google developed the virtual try-on option using many pairs of images of more than 80 models standing forward and sideways, from sizes XS to XL, and with varying skin tones, body shapes, and ethnic backgrounds.

The AI-powered tool allows Google to create a more realistic image, with the blending of wearer and garment happening seamlessly. The virtual try-on tool takes a significant step beyond other offerings on the market, acknowledging shoppers with a range of body shapes and sizes.

The virtual try-on tool is part of Google’s bigger push to defend its search engine from the threat posed by a wave of new AI-powered tools in the wake of the viral success of ChatGPT.

The company is expanding access to its existing chatbot Bard and bringing new AI capabilities to Google Search. Google’s explicit effort to expand its data input for the virtual try-on AI model is notable. However, the question remains if the new tool will actually have a lasting, broad impact on building AI with diversity in mind.

The generative AI allows Google to create a more realistic image, with the blending of wearer and garment happening seamlessly. The tool is part of Google’s bigger push to defend its search engine from the threat posed by a wave of new AI-powered tools in the wake of the viral success of ChatGPT.

The company is expanding access to its existing chatbot Bard and bringing new AI capabilities to Google Search. The virtual try-on tool is a notable effort to expand its data input for the virtual try-on AI model. However, the question remains if the new tool will actually have a lasting, broad impact on building AI with diversity in mind.

The virtual try-on tool is a significant step beyond other offerings on the market, acknowledging shoppers with a range of body shapes and sizes. The tool is part of Google’s bigger push to defend its search engine from the threat posed by a wave of new AI-powered tools in the wake of the viral success of ChatGPT.

The company is expanding access to its existing chatbot Bard and bringing new AI capabilities to Google Search. The virtual try-on tool is a notable effort to expand its data input for the virtual try-on AI model. However, the question remains if the new tool will actually have a lasting, broad impact on building AI with diversity in mind.