Clay is an AI-powered data enrichment and workflow automation platform designed to supercharge sales and go-to-market (GTM) teams by making lead research and outreach faster, smarter, and more personalized. It acts like an intelligent, no-code spreadsheet that connects you to over 100 premium data providers, consolidating contact, company, funding, and technology information all in one place. Clay automates data gathering from multiple sources using AI research agents to uncover unique insights that traditional tools miss. Its flexible workflows allow users to clean, score, and format data, then automatically push it into CRMs, email tools, or other software — all with no manual entry or coding required. Clay helps sales and marketing teams save hours by turning raw data into actionable outreach strategies.
Key Features:
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Access and combine data from 100+ premium sources with no contracts or renewals needed.
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AI research agents automate discovery of unique data points, flag fraud, summarize docs, and clean data.
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Flexible, no-code workflows with conditional logic to automate enrichment, scoring, and data syncing.
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Seamless integration with CRMs, email platforms, and custom tools via APIs for real-time updates.
Use Cases:
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Automate lead enrichment and scoring to focus sales efforts on high-value prospects.
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Track real-time intent signals like funding rounds and job changes for timely outreach.
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Build personalized, multi-touch email campaigns supported by clean, up-to-date contact data.
